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  • More
    • Home
    • Aerial / Circus Apparatus
    • Architectural Metalwork
    • Public Sculpture
    • Signage
    • Prototyping
    • Contact Us
    • L.A.I.R. BLOG
  • Home
  • Aerial / Circus Apparatus
  • Architectural Metalwork
  • Public Sculpture
  • Signage
  • Prototyping
  • Contact Us
  • L.A.I.R. BLOG
The 
Paradigm 
Forge
Visual poetry by industrial means.

Art is our mirror on reality, and our hammer to shape it.

L.A.I.R. blog

A studio built for any project

Architectural Metalwork

Sculpt your space

Public Sculpture

Art for everyone

Performance Apparatus

Much more than props

prototyping

How will it REALLY look?

SIGNAGE

Business calligraphy
laser-cut lamp prototype design with an intricate, delicate organic lattice pattern.
If you can imagine it, we can build it together.

creativity on tap

Any challenge is welcome here. The talents and drive intellectual agility, resourcefulness, and curiosity honed at a research university and tested by industry experience will meet every size problem. There are always several ways to make anything.

Let's make that idea happen

the backstory

How'd we get here?

Established in 2008 as a collaborative design & sculpture studio by UW-Madison alumni William Grant Turnbull & Alexander Gar-Sing Wong, the Paradigm Forge spent its first decade working in tandem with local glass artists Laura Richards and Richard Jones, and studio jeweler & metalsmith Beth Zarden-Benson. Together we have created 18 major public sculpture projects (in 12 cities across 6 states, with dozens of custom fabrication projects across 3 more, and 2 countries, to life in our 1500 square feet at Madison’s storied Winnebago Studios.  While Mr.Wong has since relocated to the Twin Cities (now an assistant Professor of robotics and manufacturing at Dunwoody College) after Winnebago studio's redevelopment, Mr. Turnbull relocated operations alongside Crucible nightclub, in a cavernous garage that was formerly Capitol City International Truck.

Since 2022, the shop has moved again-  to Stoughton, (behind Valkyrie art collective,  across East Main from Abel contemporary, sharing a parking lot with the Lageret event venue (whose sign we were proud to improve on.) More public sculpture coming summer 2025 to Dubuque's Art on the River Exhibit.


A wide range of services ...

GTAW / GMAW / SMAW / Plasma / Oxy-fuel welding & cutting processes, CNC plasma, CNC routing and engraving. Resin and FDM 3d printing, a large- format, 130 watt Co2 cutting & engraving laser for all non-metallic materials. An insured fabrication and machining shop for working in metal, wood, plastics, LED & neon lighting design. Multi-media mold making, model making, and prototyping.

... for a wide range of clientele

Municipalities, hospitals, museums, schools and universities, entertainment venues, ad agencies, filmmakers, theater and circus groups, developers, contractors, manufacturers, restauranteurs, product designers, internationally-recognized artists, magicians, independent performers, and teachers use Paradigm Forge custom weldments, architectural features, signs, sculptures, furniture, molds, jigs, and apparatus.

Social

Support Industrial Art

 COVID-19 has devastated many of the local cultural institutions we work with, and we're all in the same boat . Industrial studios require heavy-duty infrastructure. A portion of any contribution you can make will go towards helping the Crucible Arts District keep the forge stoked and the 3-phase power on.

Pay with PayPal or a debit/credit card
  • Architectural Metalwork
  • Public Sculpture
  • Signage
  • L.A.I.R. BLOG

The Paradigm Forge LLC

(608) 381-1916

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